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Scroll to success: unveiling the impact of social media marketing on women's cosmetic product purchasing behaviour

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Finance

DOI: 10.1504/ijef.2025.147217

Authors: M.S. Shahina Begum, Densingh Joshua Israel

Institution: Hindustan Institute of Technology and Science

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4412601809

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