Work

Bibliometric analysis of brand trust and brand loyalty relationship: a research agenda

Year: 2025

Type: article

Source: International Journal of Public Sector Performance Management

DOI: 10.1504/ijpspm.2025.147379

Authors: Avneet Kaur, Sujata Khandai, Jones Mathew

Institutions: Amity University, Great Lakes Institute of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601816

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