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Investigating brand experience and corporate social responsibility: unravelling green brand insights for sustainable consumer behavioural outcomes

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Applied Management Science

DOI: 10.1504/ijams.2025.147273

Authors: John Little Junus, Amy Wong

Institution: Singapore University of Social Sciences

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4412601828

FWCI:

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