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Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.147340

Authors: Dheeraj Sharma, Neha Bhardwaj, Naman Sreen

Institutions: Indian Institute of Management Rohtak, University of Delhi, O. P. Jindal Global University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601878

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