Work

Factors affecting impulse buying behaviour of online shopping customers in Punjab

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Public Sector Performance Management

DOI: 10.1504/ijpspm.2025.147384

Author: Amanpreet Pathania

Institution: Guru Kashi University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601896

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10