Work

Investigating the effect of brand elements on brand equity: a study of consumer perceptions

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business and Emerging Markets

DOI: 10.1504/ijbem.2025.147153

Authors: Zahra Nikkhah Farkhani, Zahra Zarenejad

Institution: University of Bojnord

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601972

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10