Work

Consumer purchase intention for green FMCG: mediating role of green brand attitude and moderating effect of neutralisation

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2025.147154

Authors: Aamer Al Aflak, Shanul Gawshinde

Institution: Chandigarh University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412602139

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