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Webrooming and showrooming shopping behaviour: a bibliometric analysis

Year: 2025

Type: article

Source: International Journal of Electronic Business

DOI: 10.1504/ijeb.2025.147264

Authors: Neha Rani, Harbhajan Bansal

Institution: Guru Jambheshwar University of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412602249

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