Work

Enabling customer engagement through perceived social influence and self-enhancement and assessing its impact on brand love: a study of online buying of electronic wearables

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Business

DOI: 10.1504/ijeb.2025.147305

Authors: Mukesh Ranakoti, Pradeep Joshi

Institution: Graphic Era Hill University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412602273

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