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Influence of Social Media Advertising on the Buying Decisions of Rural Consumers for FMCG products

Year: 2025

Type: article

Abstract: In today’s world of social media, large number of consumers use social media platforms for their decisions regarding their daily use products like FMCG products. Majority of population of India are rural. The main of this paper is to know about the influence of social media on rural consumers in buying FMCG products. This can be done with the help of structured questionnaire by using descriptive research design. A sample of 80 respondents is taken to determine the results. The findings of the study are that average number of rural consumers use social media in purchasing of FMCG products.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i04.51482

Authors: Shristy Agrawal, MAYANK VASHISHTH

Institution: University of Allahabad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412613487

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