Work

Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports

Year: 2025

Type: article

Source: Journal of the Association for Information Systems

DOI: 10.17705/1jais.00930

Authors: Anika Nissen, Colin Conrad, Isabella Seeber, Aaron J. Newman

Institutions: FernUniversität in Hagen, Dalhousie University, Grenoble Ecole de Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412625556

FWCI: 11.06

Cites:

Cited by: 6

Related to: 10