The Effects of Virtual Influencers’ Characteristics on Impulse Buying, Relationship Quality, and Customer Delight
Year: 2025
Type: article
Study design: Observational Study
Authors: Hee-Young Cho, Do-Ha Kim, Woon-Young Lee
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412648229