Year: 2025
Type: article
Abstract: With Artificial Intelligence (AI) advancing at a light-speed pace, traditional brand-building approaches in modern marketing are primed for a radical overhaul. This manuscript delves into the different AI-powered approaches that can elevate brand excellence, including personalization, customer engagement, and data-backed decision-making. AI technologies enable organizations to drive their operating efficiencies while building stronger emotional relationships with consumers. The author presents some insights on how AI is helping personalize the brand experiences, optimize the marketing strategy, and consider actual insights on consumer behaviour. Marketing practitioners need to act fast and employ an AI-powered approach to enable them to build robust, resilient brands that can adapt to changing consumer demands in a competitive landscape.
Author: Oyenuga Michael Oyedele
Institution: Woxsen School of Business
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412652988