Work

Identifying the effects of green market orientation and environmental dynamism in improving green product innovation

Year: 2025

Type: article

Source: International Journal of Advanced Operations Management

DOI: 10.1504/ijaom.2025.147702

Authors: Zuoming Liu, Kejin Qu, Chunhui Wang, Huaqing Wang

Institutions: University of North Georgia, Shandong Youth University of Political Science, Shandong University of Finance and Economics, Palm Beach Atlantic University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4412655357

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