Year: 2025
Type: article
Abstract: Personalized offers present a transformative approach to subscription-based businesses, enhancing acquisition rates while maintaining profitability. This paper introduces a comprehensive capability framework tailored for B2C subscription models, focusing on the principles and execution strategies of personalized offers. The framework encompasses technical and operational infrastructure, testing protocols, and scaling methodologies to ensure efficient and ethical implementation. By leveraging data-driven insights and aligning cross-functional efforts, businesses can deliver the right offer to the right user at the right time, driving both growth and customer satisfaction. This analysis expands upon existing strategies by incorporating advanced techniques such as predictive modeling, machine learning, and ethical considerations to provide a robust guide for subscription growth.
Author: Shikha Agarwal -
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412657134