The Complexity of Audiovisual Content in Advertisements Influences User Engagement Behaviours
Year: 2025
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70021
Authors: Zhipeng Zhang, Keda Qiu, Yan Ye
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412664126