Work

Attention Thresholds for Brand Impact

Year: 2025

Type: conference-paper

Source: International Conference on Engineering, Applied Sciences, and Technology (ICEAST)

DOI: 10.1109/iceast64767.2025.11088153

Authors: John Hawkins, Shannon Bosshard

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412742602

FWCI:

Cites: 15

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Related to: 10