Work

Reassessing the Marketing Mix: Transitioning Towards a Customer-Centric Framework

Year: 2025

Type: article

Source: International journal of research and scientific innovation

DOI: 10.51244/ijrsi.2025.120700037

Author: Munyaradzi Mhaka

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412748712

FWCI: 3.681

Cites:

Cited by: 2

Related to: 10