Work

Salespersons as media channel: Making marketing mix modelling work for business-to-business

Year: 2025

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/wnis8466

Authors: Joann Sciarrino, Jim Friedman, William Todd Kirk, Carole Anne Mayers, John J. Prudente

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412771337

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10