The Impact of Innovative Marketing Tools on the Development of Global and Regional Service Markets
Year: 2025
Type: article
Abstract: The article examines current trends in the development of the global services market in modern conditions under the influence of innovative marketing tools. Emphasis is placed on regional features and typologies of services. The specifics of such tools as artificial intelligence, omnichannel platforms, immersive technologies, data analytics and influence strategies are determined. Modern innovative tools and their impact on various types of services, in particular in the field of tourism and pharmaceuticals, are characterized
Source: Actual Problems of Economics
Authors: Olena Liutak, Viktor Protsyk
Institution: Lutsk National Technical University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412780394