Work

Predicting Customer Churn Through Lifetime Value: Analysis of Multidimensional Influencing Factors and Their Interactions

Year: 2025

Type: conference-paper

Abstract: In the telecommunications industry, customer churn is a major challenge, exacerbated by the rapid advances in digital technology. Predicting customer churn is essential for sustainable growth as retaining customers is more cost-effective than acquiring new ones.

Source: Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence (DEAI)

DOI: 10.1145/3745238.3745270

Author: Qianyun Zhang

Institution: Chongqing Jiaotong University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412789898

FWCI: 7.554

Cites: 14

Cited by: 2

Related to: 10