Work

Pricing Strategy Optimization by Machine Learning in E-commerce

Year: 2025

Type: conference-paper

Abstract: This paper introduces the concept of pricing strategy and its importance in e-commerce, analyzes the limitations of traditional pricing methods. Subsequently, the article elaborates on the application of machine learning in E-commerce pricing strategies. In addition, the article also presents the key technologies for optimizing pricing strategies using machine learning. Finally, it looks forward to the development trend of future pricing systems.

Source: Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence (DEAI)

DOI: 10.1145/3745238.3745358

Authors: Quan Liu, Yunkui Song

Institutions: Guangzhou College of Commerce, China Southern Power Grid (China)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412790032

FWCI: 3.892

Cites: 4

Cited by: 1

Related to: 10