Work

Left out, stay out? The impact of social exclusion on consumer engagement in brand activism

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104447

Authors: Scheng Xie, Haiying Wei

Institutions: Guangdong Polytechnic Normal University, Jinan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

Award: G490653528

OpenAlex ID: W4412805037

FWCI: 7.553

Cites: 74

Cited by: 10

Related to: 10