Work

Echo Chambers and Consumer Manipulation: How Algorithm-Driven Content Shapes Buying Behavior

Year: 2025

Type: article

Abstract: In the digital age, shopping has progressed much beyond perusing shelves or entering search queries. Consumers' online experiences–whether products, adverts, or content–are increasingly algorithmically selected depending on their digital activity. From social media platforms to online markets, AI and machine learning technologies power customization engines that control what people see. While this can improve convenience and personalize material to user preferences, it also creates a hidden layer of behavioral impact, which is frequently beyond conscious awareness.

Source: Регион и мир / Region and the World

DOI: 10.58587/18292437-2025.3-190

Authors: Armine V. Aghajanyan, Frunze G. Hovhannisyan

Institutions: Russian-Armenian University, University of Amsterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4412810563

FWCI:

Cites: 11

Cited by:

Related to: 10