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Consumption Of Green Cosmetics Helps Protect The Environment Of Vietnamese Consumers

Year: 2025

Type: article

Abstract: Green cosmetics – eco-friendly and healthy beauty products – are playing an important role in shaping global sustainable consumption trends. This study reviews the rationale and empirical evidence related to the intention to buy green cosmetics. Specifically, the study conducted data analysis on 239 Vietnamese consumers using Smart PLS 4.1 software. The results show that environmental awareness has a positive impact on the consumption attitude of green cosmetics of Vietnamese consumers.

Source: International Journal of Environmental Sciences

DOI: 10.64252/za48tz24

Authors: Thi Diep Uyen Doan, Khanh Minh Vo, Thi Song Lam Tran

Institution: National Economics University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

OpenAlex ID: W4412812289

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