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Evaluating Social Media Marketing Strategies for Enhancing Customer Engagement in the FMCG Sector: A Pilot Study in Pune

Year: 2025

Type: article

Abstract: This study examines the effectiveness of social media marketing strategies in driving customer engagement within the Fast-Moving Consumer Goods (FMCG) sector in Pune. The study focuses on six key areas: social media marketing strategies, influencing factors, types of social media strategies, user-generated content, customer engagement and brand building, and customer behavior and decision-making. By analyzing these aspects, the study explores their role in improving interactions between customers and brands. The findings confirm that the collected data is suitable for detailed analysis and provide insights into how social media marketing impacts consumer behavior. These insights offer valuable recommendations for businesses in the FMCG sector to enhance their marketing efforts and improve customer engagement.

Source: Technoarete Transactions on Advances in Social Sciences and Humanities

DOI: 10.36647/ttassh/05.02.a009

Authors: Mahesh Manohar Pandit, Vithal Gadekar

Institution: Savitribai Phule Pune University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4412825693

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