Work

Application of benchmarking for competitive analysis of brand promotion programs of Russian producers of mineral fertilizers

Year: 2025

Type: article

Source: Economy of agricultural and processing enterprises

DOI: 10.31442/0235-2494-2025-0-4-100-106

Authors: Svetlana V. Karpova, Ilya V. Rozhkov

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412827001

FWCI:

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Related to: 10