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Investigating Purchase Intention and Perception towards Sales Promotion: Two Decades Bibliometric Analysis using the Web of Science Database

Year: 2025

Type: article

Source: International Journal of Bibliometrics in Business and Management

DOI: 10.1504/ijbbm.2025.10072711

Authors: Sushma Yadav, Kapil Malhotra

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412857184

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