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Impacts of Supporting Local Products: Insights from Malaysian Entrepreneurs

Year: 2025

Type: article

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.907000121

Authors: Faraz Faiyaj Khan, Cao Yuan, Nurul Iffah Mohd Mohd Nasir, Muhammad Ikmal Faez Mohd Suhaimi, Farah Nur Ain Ismail, Faizah Mohd Fakhruddin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4412862047

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