Work

Exploring two types of customer involvement in product development: a relational view

Year: 2025

Type: article

Source: International Journal of Integrated Supply Management

DOI: 10.1504/ijism.2025.147726

Authors: Janet L. Hartley, Luxiu Zhang, Man Zhang, Desheng Liu

Institutions: Bowling Green State University, Shandong University of Finance and Economics, Qilu University of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412898102

FWCI:

Cites:

Cited by:

Related to: 10