Work

The impact of innovative digital marketing on brand awareness in performance

Year: 2025

Type: article

Source: International Journal of Services Economics and Management

DOI: 10.1504/ijsem.2025.10072745

Authors: Himani Kaushik, Rajkamal Upadhyaya, Praveen Kumar Pandey, Samriti Mahajan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412902970

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