Work

Can Virtual Influencers be An Alternate to Human Influencers? Factors Affecting Product/Service Attitudes, and Brand Attitudes, and Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: Industrial Engineering & Management Systems

DOI: 10.7232/iems.2025.24.2.234

Authors: Seul Chan Lee, Rattawut Vongvit, Kyuho Maeng

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412927187

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10