The Effects of Netflix Advertisement Characteristics on Advertisement Attitudes and Subscription Intentions: Focusing on the Moderating Effect of AD Recommendation Algorithm
Year: 2025
Type: article
Study design: Observational Study
Source: Advertising Research
Authors: June-Yeoung Yi, Sung-Wook Shim, Hyun-Jung Park
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412932435