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A Persuasion Knowledge Perspective for Understanding the Product Insufficiency Effect: The Roles of Accuracy

Year: 2025

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.36.3.1

Authors: Leewon Kang, Sunho Jung

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412932882

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