An investigation on the influence of YouTube advertising on the purchase intention of nutritional drinks during COVID pandemic
Year: 2025
Type: article
Study design: Observational Study
Authors: P.S. Nagarajan, A. Martina
Institutions: Alagappa University, Tamil Nadu Dr. Ambedkar Law University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4412958241