Work

Green Consumerism among Gen-Z in Tier-II Indian Cities: A Case Based Exploration of Emerging Urban Markets

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.907000156

Authors: Medapati Jyothi, Prof V. Krishna Mohan

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Sustainable cities and communities

Open Access status: closed

OpenAlex ID: W4412958908

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10