Work

The Power of Session-Level Data: Predicting Return Intent Along the Browsing Journey

Year: 2025

Type: conference-paper

Source: IEEE Swiss Conference on Data Science (SDS)

DOI: 10.1109/sds66131.2025.00018

Authors: Yielva Kunz, Adriana Ricklin, Guang Lu, Thomas Wozniak

Institution: University of Lucerne

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412964588

FWCI: 3.797

Cites: 19

Cited by: 1

Related to: 10