Work

Live-streaming as an agile marketing strategy: an examination of a TikTok shop through the S-O-R framework

Year: 2025

Type: article

Source: International Journal of Agile Systems and Management

DOI: 10.1504/ijasm.2025.147868

Authors: Maria Natalia D. Maer, Timothy Jefferson, Ivana Tejokusumo, Fandy Tjiptono

Institutions: Petra Christian University, Victoria University of Wellington

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413005845

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