Work

Survey of Marketing Agents, Agent-Based Models, and Generative AI in Marketing

Year: 2025

Type: conference-paper

DOI: 10.1109/ginotech63460.2025.11076643

Authors: Meghana Puvvadi, Sai Kumar Arava, Adarsh Santoria, Sesha Sai Prasanna Chennupati, Harsha Vardhan Puvvadi

Institutions: Adobe Systems (United States), Indian Institute of Technology Mandi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413068345

FWCI: 3.414

Cites: 14

Cited by: 1

Related to: 10