Work

Evaluating the Role of Social Media Advertisements on Consumer Engagement Using Machine Learning

Year: 2025

Type: conference-paper

DOI: 10.1109/ginotech63460.2025.11076844

Authors: Preeti Nagar, Shardha Purohit

Institution: Noida International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413068661

FWCI: 3.581

Cites: 15

Cited by: 1

Related to: 10