Year: 2025
Type: article
Abstract: Global environmental movements, shifting consumer behavior, and technological advancements have all contributed to the fintech industry's unprecedented growth in recent years.Sustainable fintech businesses those that use ESG principles face both special branding opportunities and difficulties in attracting customers and fostering social change as this economic sector grows.These companies promote corporate social responsibility, build their brand, and disseminate their message through efficient communication strategies.This study examines how sustainable fintech companies approach digital marketing in order to provide an overview of industry case studies, practices, and trends for entrepreneurs who want to strike a balance between sustainability objectives and financial profitability in a way that promotes the responsible and sustainable growth of the financial sector.
Authors: Kirti Singh, Rishi Tripathi
Institution: JECRC University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413079470