Work

Customer Behavior Profiling in Wholesale Retail Using RFM Analysis and K-Means Clustering

Year: 2025

Type: conference-paper

Source: International Conference on Electronics Representation and Algorithm (ICERA)

DOI: 10.1109/icera66156.2025.11087354

Authors: Untung Subagyo, Aris Badaruddin Thoha, Andri Syafrianto, Herdiesel Santoso, Siswaya, Rachmad Sanuri

Institution: STMIK El Rahma Yogyakarta

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413096105

FWCI: 7.6

Cites: 16

Cited by: 2

Related to: 10