Work

Optimizing Customer Relationship Management (CRM) Systems Using Advanced Machine Learning Algorithms

Year: 2025

Type: conference-paper

Source: International Conference on Computational Intelligence and Communication Technologies (CCICT)

DOI: 10.1109/ccict65753.2025.00042

Authors: C.Naga Ganesh, M.Swaroopa Rani, S Pradeep, Ritu Dahiya, Ankur Gupta, Vivek Veeraiah

Institutions: Malla Reddy Engineering College for Women, Sri Siddhartha Academy of Higher Education

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413096913

FWCI: 7.584

Cites: 20

Cited by: 2

Related to: 10