Work

Customer Segmentation Using K-Means Clustering

Year: 2025

Type: conference-paper

Source: International Conference on Computational Intelligence and Communication Technologies (CCICT)

DOI: 10.1109/ccict65753.2025.00020

Authors: Ridhima Handa, Vinayak Katoch, Vanshika Sharma, Pavandeep Kaur

Institution: Chandigarh University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413097001

FWCI:

Cites: 24

Cited by:

Related to: 10