Work

How does ambiguous green communication dampen self-brand connection? From the perspective of expectancy violation theory

Year: 2025

Type: article

Study design: Observational Study

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-02-2025-0041

Authors: Usman Javed, Muhammad Amir Rashid, Ghulam Hussain, Shoaib Shafique

Institutions: Riphah International University, COMSATS University Islamabad, The University of Chenab, Gujrat

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413102937

FWCI: 1.795

Cites: 111

Cited by: 1

Related to: 10