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Evolution of retailer's competitive performance considering price and service combination strategies: an agent-based simulation

Year: 2025

Type: article

Source: International Journal of Applied Decision Sciences

DOI: 10.1504/ijads.2025.10069770

Authors: Yuqing Chen, Chongxin Tang, Zhen Li

Institution: Jiangsu University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413106178

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