Work

The Popeye Effect: Social Media Influencers Boost Healthy Shopping and Local Micro-Retailers

Year: 2025

Type: preprint

Study design: Clinical Trial

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.5377638

Authors: Ali Aouad, Kamalini Ramdas, Alp Sungu, Anurag Gupta, Selin Kesebir, Soumya Swaminathan

Institutions: London Business School, University of Pennsylvania, City University of Hong Kong, World Health Organization

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: No poverty, Good health and well-being, Zero hunger

Open Access status: green

OpenAlex ID: W4413144230

Cites: 37

Cited by:

Related to: 10