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Template-Adaptive Content Organization: AI-Driven Personalization for E-Commerce Email Marketing

Year: 2025

Type: conference-paper

Source: International Conference on Computer Engineering and Application (ICCEA)

DOI: 10.1109/iccea65460.2025.11103168

Authors: Chi Hou Lam, Ka-Cheng Choi

Institution: Macao Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413144736

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