Work

The influence of social media branding on consumer purchase behavior: A comprehensive empirical and thematic analysis

Year: 2025

Type: article

Abstract: This study investigates the influence of social media branding on consumer purchase behavior through a comprehensive empirical and thematic analysis. By integrating quantitative surveys and qualitative content examination, the research explores how factors such as brand awareness, influencer credibility, and user engagement shape consumer decision-making processes across diverse social media platforms. The findings reveal that authentic and interactive social media branding significantly enhances consumer trust, brand loyalty, and purchase intentions. This research provides valuable insights for marketers aiming to optimize branding strategies in the evolving digital marketplace.

Source: International Journal of Science and Research Archive

DOI: 10.30574/ijsra.2025.16.2.2354

Authors: Raiyan Haider, Md. Farhan Ishrak Shaif, Raiyan Ahmed, Nahid Hasan Nafi, Mahmudul Reza Sumon, Mushfiqur Rahman

Institutions: University of Lancashire, Bangladesh University of Business and Technology, Bangladesh University of Professionals, North South University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413178081

FWCI:

Cites:

Cited by:

Related to: 10