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When Opposites Attract: Unveiling Cross-Gender Effects in Mukbang Influencer Collaboration Products

Year: 2025

Type: article

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.06.10.3.33

Authors: Min Ho Shin, Song Yi Suh, Kyounghee Chu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4413180787

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